Simply put, digital signage is the use of electronic displays or screens (such as LCD or LED screens) to deliver entertainment, information and/or advertisements in public or private spaces outside of the home. Digital signage is typically deployed as a network of customisable digital displays that you can control electronically using a computer, allowing you to change your content remotely for the most targeted messaging possible. Digital signage networks allow you to create and deliver targeted messages that inform, educate and motivate your audiences without your budget taking a painful hit.
SignActive’s unique point of difference lies in its ability to provide clients with a total solution. Here, SignActive is able to provide its clients with all the products and services required for the deployment of effective digital signage and integrated technology solutions.
Implementing a network or even a single device can bring its complexities and invariably touches on many different departments within any organisation. As a specialist provider we are only too aware that understanding and defining the strategic objectives of a network and bringing these different interests together is critical to success. As such, prior to implementing any solution, SignActive assists clients through this planning phase to ensure that we understand your organisation’s objectives and all relevant factors are taken into consideration in the development of an overall solution.
The level of involvement of SignActive for the management of the network and the distribution of content will largely depend on your organisation’s internal resources and their preferred operating model. SignActive has its own IT and content management team and can take ownership of the network and responsibility for all content programming and scheduling. Alternatively your organisation may elect to take these functions in-house or opt for a shared responsibility arrangement.
Media Delivery System
A key point of difference for SignActive is its access to Scala, having been the sole authorised New Zealand distributor for Scala over the past 15 years. As such, you have access to a full range of world-class media delivery software solutions and equally important, you can be confident that you are getting the best price for Scala software anywhere in New Zealand.
Based upon our research process and an in-depth evaluation of the client’s needs, SignActive makes specific recommendations as to the most appropriate hardware. We then facilitate the total build and deployment of the hardware for digital signage to your location(s).
Content Strategy, Creation & Production
Content is critical to a successful digital signage network. Like most mediums digital signage has its own dynamics and these must be factored into coming up with a sound content strategy. Understanding the environment, customer dwell times, in-store behaviour patterns and other such metrics are critical for the production of effective material. SignActive has extensive knowledge in formulating content strategy and coordinating content production for this medium. Depending on your requirements, SignActive can assist with content creation, scheduling, delivery and ongoing management.
Clear objectives and ROI benchmarking are essential to the success of any digital signage project, whether large or small. We agree upfront the key performance indicators and what would be justified as a return on investment and are benchmarked to these KPIs. We facilitate and manage your quantitative and qualitative research requirements to support ongoing measurement and monitoring of KPIs.
Hardware & Software Installation & Project Management
Irrespective of whether the requirement is for a single display or a nationwide roll out, SignActive manages, builds, deploys and installs all network components. Project management is undertaken in-house while installation is contracted out to a nationwide service and support team.
Other Products & Services
While Scala is a digital signage software package, the power and flexibility of it as a product enables it to be integrated with a wide range of additional software and services.